Here are the things the algorithm will “keep in mind” as it decides where to place your content: These factors shouldn’t be surprising to you, as they are essentially par for the course on social media apps today, but it’s still worth laying them all out here. Twitter will look for certain things in your content to determine if it’s “worthy” of being placed higher in your audience’s feed.
When you’re trying to optimize your Twitter content to be seen by the largest number of users whom you would consider ideal for your business, you have to work within the framework of the platform’s algorithm. Optimizing Your Content For The Twitter Algorithm
Look at the platform’s largest followings: PlayStation with 16.9 million, Xbox with 13.5 million, and Starbucks with 11.4 million.Įveryone starts with zero, but all of those brands must have done something over the years to take advantage of Twitter’s algorithm and actually get their content seen by their ideal audiences.
That’s certainly the case with Twitter, one of the largest social media platforms in the world by monthly active users, with about 463 million.īut, despite how hard it is, earning a large, devoted following on Twitter would be ideal for any business.Īnd it can be done. With millions of profiles and brands competing for relevance, audiences have more than their fair share of posts to take in at any time. When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a changing social media algorithm.Īnyone who’s ever tried to grow a following on social media knows how frustrating it can be to get your content seen.
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